Communications, brand marketing, and content strategist specializing in social impact, financial equity, and savings.
SUmmary
I have spent my career in communications with a focus on consumer finance and financial security. As a journalist, I covered aspects of the 2008-2010 financial crisis, the Dodd-Frank Act, CFPB formation, and related consumer stories for the Huffington Post.
In 2013, I left traditional media to start a career in the growing fintech sector working for three innovative VC-backed consumer start-ups (Betterment, Earnest, Varo), all focused on using technology to democratize access to financial services. In those roles, I worked closely with the C-suite and marketing leadership to build foundational content and communications programs.
Today, I am focused on social impact and the best ways to merge innovation in financial technology with systemic change.
My subject matter expertise include investing, emerging technology and AI, and the intersection with the needs of low and moderate income families.
expertise
Communications Strategy & Management
Multi-channel campaign management
Brand communications, messaging, narrative
Vendor management and collaboration (video, agency)
PR and media strategy
People manager
Content Marketing
Content management
Channel and social media strategy
Editorial calendar planning
Podcast and webinar development
Writing and Editing
Data storytelling
Consumer-facing blogs
Executive ghostwriting
Thought leadership
Press releases
“Catherine is a master at understanding an organization’s story and leading content — from data reports to consumer articles to videos — and communications to bring this story to life. She brings critical thinking, journalistic rigor, and subject matter expertise to her work.”
“When it came to content & editing, Catherine was then yin to my yang. She tirelessly pushed for us to consider the audience and what they needed to know and understand, and cut the fat. She was always looking for better stories to tell and ways to tell them, even hand-drawing graphs to get the point across as directly as possible. She has a passion and commitment to quality which is evident regardless of what she’s working on.”